The transition to a sustainable economy is well underway. We see this in the rise of biobased plastics, the growing demand for circular building materials, and the development of green chemicals that replace fossil fuels. But while technology is advancing rapidly, a crucial element is often overlooked: the communication and strategy that make these innovations successful. How do we ensure clear facts, public support, and a rock-solid strategy?
Facts over fiction: the importance of a smart approach
A successful transition isn't just about the technology itself, but also about the story behind it. The right use of bio-based resources requires a smart and coordinated approach, where policy, innovation, and public acceptance go hand in hand. Without effective communication, innovative solutions will stall, and the road to a circular economy will become unnecessarily bumpy.
To address these challenges, an online webinar is being organized where policymakers, experts, and innovators will join forces. The webinar will highlight the opportunities and challenges in biobased chemistry and materials, offering a unique platform for anyone who wants to shape the future of our materials and chemistry.
The webinar brings together a variety of speakers from diverse backgrounds:
- John Bouterse from Biomass Facts will show how we facts over myths can ask and communicate effectively about bio-based raw materials.
- Jurgen de Vries from PBLCO highlights the complexity of the international biomass chain, from suppliers to the challenges of reliable supply.
- Edwin Hamoen from Biobased Circular shares insights about innovative business cases and how biobased materials and chemistry can be the driving force for circularity.
- Bernard van der Horst from various ministries provides an insight into the government strategy and the role of bio-resources in national policy.
This is your opportunity to participate in a conversation that will chart the course for a sustainable future. The speakers will offer concrete tools and perspectives to accelerate the transition and ensure that bio-based resources play a key role in the circular economy.
Don't miss this unique event and join the experts paving the way for a greener future. Register now and be part of the conversation!
What: Webinar Strategy and communication around bio-based raw materials
When: Tuesday, October 7, 14:00 PM – 15:30 PM
Location: Online
