To stimulate the use of bio-based products, the Circular Biobased Europe Joint Undertaking (CBE JU) has launched the Go for bio-based campaign. This campaign aims to increase awareness of bio-based products as sustainable, affordable and efficient alternatives to traditional fossil-based products.
Many people are still unaware that there are already numerous biobased products available on the market. From everyday household products to innovative industrial solutions, they can already be found in local shops and supermarkets. This makes it easier for consumers to make conscious, green choices in their daily lives.
Support from the European Union and BIC CBE JU, a collaboration between the European Union and the Bio-based Industries Consortium (BIC), has played a key role in the development of many of these products. With a budget of €2 billion, the partnership supports projects aimed at boosting the competitiveness of the circular bio-based industry in Europe.
The campaign invites consumers to participate by promoting the use of biobased products and sharing on social media using the hashtag #GoForBiobased.
Sustainable and innovative solutions Biobased products are not only environmentally friendly, but also offer innovative and circular solutions because they are made from renewable raw materials. In many cases, biobased alternatives even outperform fossil-based products, thanks to new materials and breakthrough technologies.
More information about the campaign can be found on the CBE JU website: www.cbe.europa.eu/go-bio-based-nl-nl.
